We hear from Boom regular Megan, on the world of fashion PR...
Hi Megan! Can you tell us a little more about your role?
I work as Menswear & Sports PR at Harrods, which in essence means that I look after the communication and promotion of everything sports and menswear at Harrods. This could be from working on new brand and department launches, to the hottest product drops. Harrods is the world’s most famous department store, so I am lucky to have it as my job every day.
...Also, you can’t beat Christmas at Harrods and it’s just around the corner!
What is it like working in the fashion industry? What challenges does it bring and what do you LOVE about it?
For me, the fashion industry is 100 mph, but I love the fast paced day-to-day – no day is ever the same. Sometimes this can pose a challenge, but for me this is what motivates me. I also love the different people that you meet and how forward-thinking the industry is – it may be 2017 now, but we are already thinking about 2018/2019.
What are your top tips for those looking to get into fashion or fashion PR?
Stay as informed as you can – watch the news, read magazines and newspapers, but also keep your eye out on social media as this is a platform that is shaping the industry.
Another top tip would be to make sure you ‘do the time’ - take part in internships, secondments and work experience – anything you can get your hands on, as any PR experience is essential!
How do you feel your industry has changed over recent years?
PR has changed rapidly with the boom (pardon the pun!) of digital. 7 years ago, Instagram didn’t exist and it is now one of the most powerful tools when thinking about PR. Additionally, the focus is shifting from print media to digital media so when thinking about what consumers and customers are reading, you must bear in mind that it is all via iPhone or websites! But I am also lucky enough to look after Sports at Harrods, which as we all know is the hottest topic at the moment – it is now super cool to work out, chill in your gym gear and do amazing classes like Boom Cycle!
How would you describe your personal style?
For those that know me, I have never been a girlie girl – I have always favoured tailored trousers to skirts and oversized blazers to cardigans. I would definitely say I have a more androgynous style and love a sleek look – but I am slowly working colour into my wardrobe! Hurrah!
What is your go-to accessory or item of clothing?
Every winter I welcome the colder climate, as one of my favourite pieces of clothing are my coats – I buy a new one every year and live in it! I also think you can’t go wrong with a killer handbag – again, I only have 3 or 4 and I use all of them equally.
What are your tips to look out for next season?
Gone are the days of micro bags and skyscraper heels - Practical dressing has been given the green light so I’m happy to see that oversized bags and looser clothing has had some chic styling and is totally acceptable. I’m also relieved that millennial pink isn’t going anywhere, as this has been the colour that I have invested in this year.
Who is your fashion icon?
My Mum. She has always had an effortless, chic and timeless style, which is where I think I have inherited my love for more masculine and androgynous shapes. Also, her love for black, which I found difficult to understand as a child (always thought she was off to a funeral), but now this is what I base my wardrobe around – it really is the easiest colour to wear. I’ve been lucky enough to have been passed down some of her 80’s suiting and some incredible dresses – I just need something to wear them to!
If you could do anything, what would be your dream job..?
My friends and family know that I am a massive foodie so I would love to own a deli one day – but a super modern, chic and most importantly delicious one in a London neighbourhood like Marylebone or Chiswick.