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Boom Cycle appoints household name Chairman


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Boom Cycle appoints household name Chairman


BOOM CYCLE APPOINTS DAVID LLOYD AS CHAIRMAN 

For immediate release 

DAVID LLOYD APPOINTED CHAIRMAN OF BOOM CYCLE (view on Crowdcube page here)

Boom Cycle is delighted to announce the appointment of Mr. David Lloyd as non-executive Chairman to aid in its strategic development and growth. 

As the first indoor cycling business to launch in London in 2011, Boom Cycle has now established itself as the market leader. Backed by Pembroke VCT, Nectar Capital, Andurand Capital, and Prism Finance, Boom Cycle operates four locations situated in Holborn, Hammersmith, Monument and London’s iconic Battersea Power Station development, and will launch their next site early 2019. Expansion outside the capital is planned for the coming years. Mr. Lloyd joins as Chairman to help guide the company’s rapid expansion. 

David Lloyd said: “The team at Boom Cycle have clearly defined the indoor cycle space in the UK, and have developed the most compelling, differentiated customer proposition. Customer engagement is remarkable, execution of the customer experience is unique, and margins are strong. They have proven themselves as the leader in this space, and we expect the company to grow both by organic expansion as well as a consolidator of the sector going forward. 

Hilary Rowland, co-founder of Boom Cycle said: “We are thrilled that David Lloyd is joining us as Chairman. Every single week we deliver thousands of exhilarating classes to happy riders, all done in our particular style, all delivered by our energetic and committed team members. Mr. Lloyd joining as Chairman means we can grow even faster and deliver our unique experience to more riders.” 

Robert Rowland, co-founder of Boom Cycle said: “We're proud of what we have accomplished at Boom Cycle, and delighted that David is joining as Chairman to add his renowned experience and network to our cause. It’s also timely, since it’s a great opportunity for the public to participate in our crowdfunding, now available on CrowdCube. http://bit.ly/boomcycle-pr 

About David Lloyd 

Starting his career as a professional tennis player in the 1970’s, Mr. Lloyd later launched the acclaimed David Lloyd Leisure in 1982, a pioneering concept in health and fitness: family orientated clubs with emphasis on tennis. The business floated on the London Stock Exchange and was subsequently acquired by Whitbread Plc. Lloyd remained as managing director in the division until 1996. Lloyd, together with his son Scott, went on to create Next Generation fitness clubs and in 2007 acquired David Lloyd Leisure from Whitbread, in 2013 the group was taken over by TDR Capital. Alongside his various business ventures, for a short time Lloyd served as Chairman to Hull City A.F.C and Hull F.C, further underpinning his credentials within the health and fitness sector. 

About Boom Cycle 

Boom Cycle launched in 2011, pioneering the indoor cycling phenomenon; a trend that has changed the way consumers integrate fitness into their lifestyle. Not just an indoor cycling studio, Boom Cycle engages riders mentally as well as physically through their unique coaching experience. A programme designed by model and fitness entrepreneur, Hilary Rowland and entrepreneur, Robert Rowland with a vision to create a brand that gives riders the chance to escape their individual concerns and daily responsibilities. With the lights low and a world-class sound system, riders are swept away and immersed into the ultimate mindful ‘party on a bike’ experience where they’re encouraged to lose themselves in a sweaty, wild moment of joy, allowing them to really cut loose. 

Boom Cycle has established itself as a leader in the indoor cycling studio sector, opening five studios over six years. Currently located in Holborn, Hammersmith, Monument and London’s iconic Battersea Power Station redevelopment, Boom Cycle will launch their next site early 2019. 

For further information please contact Naomi White: 

E: Naomi@NaomiWhiteCommunications.com 

T: 07540795646 

 W: www.boomcycle.co.uk 

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